Market Research

Market intelligence is vital for any type of business, big or small, when developing its marketing strategies because it is powerful information to have to make key business decisions.

At Dieu Kim, we utilize rigorous methodologies, industry expertise, the most updated tools, and our wide networks to provide you not only with plentiful information and robust data but clear and comprehensive insights that empower you to make the best data-driven decisions.

Our Market Research services

Sometimes, clients come to us knowing the exact type of research they want. Some other times, they don’t. That’s when we will recommend the relevant types of market research depending on the business issues that they are dealing with, which may fall into one or more of these four key areas:

• Awareness: let the market know that the product/ service exists
• Targeting: reach the target segments with the highest profit potential
• Acquisition: optimize the marketing strategies that will close the sale
• Retention: generate repeat purchases from current customers

These are also the 4 stages of the marketing funnel that we use to advise our clients which particular type of research is needed.

Once this is defined, we then discuss the most appropriate qualitative or quantitative data collection methods.