Market Entry Consulting

Conducting market research is the most important part for companies to enter a new market, and should be the very first step in any market entry plan.

However, it is often time-consuming and requires a firm grasp of the local market, business practices, and cultural norms; language skills; and extensive networks of contacts. Our on-the-ground multidiscipline team is here to help you do it.

To identify and validate market opportunity for you, we will explore all aspects below:

Market landscape and sizing

Here, our team of experts can help you gain a solid understanding of the market landscape, develop a clear picture of the potential market size, and calculate market growth.

Customer segmentation

We will develop a robust customer segmentation by determining the most profitable key accounts in the market for your products/ services, analyzing their behaviors and pain points, and proposing actionable strategies to cater to their needs, win them over, and acquire their loyalty.

Competitive benchmarking

Our local team will assist you by effectively mapping out the competition in the market, identifying addressable gaps, addressing your value proposition capabilities and therefore, uncovering information on what opportunities and threats awaiting you.

Industry analysis

Through our experience working with clients from different verticals to grow in the country, we have obtained a deep understanding of the local market, its regulatory changes, and industry trends which we leverage to create the best strategy and tactical moves to help you gain a competitive advantage.

Other areas of research

We will also conduct research on Export and Import statistics, Distribution channel analysis, and other areas based on the exact demands of each client.

The deliverables of our Market Entry Consulting services include:

• An in-depth Market Opportunities Assessment where we translate our findings into meaningful insights, and thoroughly evaluate the opportunities and possible challenges to address and create winning strategies.
• A Go-to-market Strategy: Based on the findings that we gain from our systematic analysis, we offer a carefully designed Go-to-market Strategy that maps out effective entry and expansion strategies for your products/ services tailored for the local customers and linked to clear goals and objectives of yours, with recommendations on market entry factors like timing, speed of market entry and what type of entry paths yielding the best results. Some of the market entry options that we provide advice on are direct exporting, joint ventures, and distributorship, among others.